Which og:type should I use for a product page, and which for a blog article on my store?
For a product or category page, website is the safe choice that platforms widely understand. A dated blog post or written guide fits article. The builder always writes og:type, so if you never touch the menu it stays on website.
What og:type tells whoever reads the page
This property describes the kind of content: a general page, an article, a profile, a video. It is one of the four properties the Open Graph protocol requires, alongside the title, image and URL. That is why the tool never leaves it empty: the menu starts on website and writes it into the tags unless you pick something else.
The menu offers six types: Website or general page (website), Article (article), Profile (profile), Book (book), Video (video.other) and Audio track (music.song). They are a subset of the common types in the protocol, not the full list.
Product pages: why website
An oud oil page or a perfume category page is not an article or a video; it is a general page on your site. The value website is understood by platforms that read Open Graph and needs no extra properties to be valid. Some platforms document their own product types, and if you need one, read that platform's documentation and add it by hand, because the tool does not list them.
Store blog posts: when to pick article
If your store blog has a guide such as 'How to choose a perfume as an Eid gift', that is an article with a publish date and an author, and article describes it accurately. We ran the tool with the title Cambodian Oud Oil, the page URL, the image and alt text, then chose 'Article (article)'. The first lines came out like this:
<meta property="og:title" content="Cambodian Oud Oil">
<meta property="og:type" content="article">
<meta property="og:url" content="https://example.com/perfumes/oud-oil">
<meta property="og:image" content="https://example.com/images/oud-1200x630.jpg">
Notice what is missing: there is no article:published_time and no article:author. The tool does not generate type-specific properties, so if you want the publish date in your tags, add that line yourself after copying, in the form the protocol describes.
Steps in the tool
- Open the Open Graph metadata builder and enter the title, the full page URL and the image URL.
- In 'Content type (og:type)', choose website for product pages, category pages and the home page.
- Choose article only for blog posts and guides that carry a publish date.
- Check the warnings, then copy the tags and paste them into the page head.
If your store runs on a hosted platform, it probably writes og:type on product pages already. Open a product page's source and search for og:type to see the current value before adding anything. When you prepare the post's search title as well, check it in the Search snippet preview.
Common questions
Does choosing article for a product page cause harm?
Nothing breaks, but it describes the page inaccurately. website is closer to what the page really is.
Does og:type change search rankings?
These tags are about the share card. We make no ranking promises; check the search engine's own documentation for details.
Where do I put the article's publish date?
The tool does not write it. Add an article:published_time line by hand after copying the tags if you need it.