How to remove location data from a photo before posting it
You photographed your products at home and posted them in your store. If location was turned on for the camera, each photo may carry the exact coordinates of the place. It does not show in the picture itself, but it is there inside the file.
What hides inside a photo?
Many photos carry extra data called metadata: the camera or phone model, the date and time taken, and sometimes location coordinates. The tool shows only what it actually found in your file, and never invents fields that are not there.
A JPEG carrying Make = FixtureCam, Model = Model X1 and location 24°42'49"N 46°40'31"E.
The tool shows the coordinates as decimal degrees: 24.713611 and 46.675278.
After removal the file is 244 bytes smaller, which is the size of the EXIF data; it is still 800 × 600 and the pixels are identical.
Removing it without redrawing the picture
Many tools strip data by redrawing the photo and saving it again, which costs some quality. This tool works on the file container directly: it removes the metadata parts and leaves the image data as it is. It then decodes both files in your browser and compares them to confirm the pixels are identical.
How to do it
- Open the Image metadata inspector and remover tool and choose a JPEG, PNG or WebP image.
- Review the detected data, and what will be removed and what stays.
- If the image has an ICC color profile, choose to keep it, the safe option for colors, or remove it.
- Press “Remove metadata”, review the comparison and the pixel check, then download the clean copy.
Watch the orientation
A photo's orientation is sometimes stored inside the EXIF data itself. Remove it, and the photo can appear rotated or mirrored in some apps. The tool warns you first. The fix is to rotate the image with the Image rotator and flipper tool beforehand, so the orientation becomes part of the pixels, and then clean it.
What the tool does not do
- It does not support GIF, HEIC, TIFF, AVIF or RAW files.
- It does not read XMP and IPTC contents in detail; it tells you they are present and their size, then removes them.
- It does not remove anything visible in the picture itself, such as a car plate or a written address. That is not metadata.
- Tested limits: 40 MB and 50 megapixels.
Because tools that redraw an image drop this data automatically, compressing a photo with the Image compressor removes it too, but changes the pixels. Choose this tool when you want a clean photo with no other change.
Common questions
Does removal change the photo's quality?
No. The data is removed from the file container without re-encoding, and the tool checks that the pixels are identical.
Is my photo uploaded to read its data?
No. The photo is read and cleaned inside your browser, which matters for a photo carrying your location.
Is the embedded thumbnail removed?
Yes, the thumbnail stored inside EXIF is removed along with it.
