Should my share title (og:title) be the same as my search engine title, or should I write a different one?
They can differ, and often it helps. A search title sits in a list of results next to competitors, so it tends to end with your store name. A share title appears inside a card that already shows the site, so it can be shorter and more conversational. What matters is that both stay honest about the page.
Two places, two kinds of reader
Someone searching sees ten similar results and picks quickly. That is why many sellers write search titles like 'Cambodian Oud Oil | Oud Store', so the reader learns both the product and the shop from one line.
Someone receiving your link on WhatsApp got it from a person they know or a store they follow. The card shows the domain under the title and may show the site name too. Repeating 'Oud Store' in the title adds nothing there and eats into a line that is short already.
How the builder keeps title and site name apart
The Open Graph metadata builder has two separate fields: 'Title (og:title)' and 'Site name (og:site_name)'. We typed the Arabic product name into the first and the Arabic store name into the second, with an Arabic page URL, an image and alt text. Each landed on its own line:
<meta property="og:title" content="دهن العود الكمبودي الفاخر">
<meta property="og:url" content="https://example.com/%D8%B9%D8%B7%D9%88%D8%B1/%D8%AF%D9%87%D9%86-%D8%A7%D9%84%D8%B9%D9%88%D8%AF">
<meta property="og:site_name" content="متجر العود">
Notice the Arabic URL was written in its encoded form, and the tool's preview ran right to left, because it takes the direction from the first strong letter of the title. The store name is still on the card without being squeezed into the title.
A practical way to write both
- Write the search title first in the Search snippet preview and watch how it sits in a results line.
- Carry the same idea into the Open Graph metadata builder, dropping the store name, since that goes in the site name field.
- Make the share title say what the customer will see when they open the link: the product and perhaps one clear point.
- Read the two side by side and check both describe the same page without exaggeration.
Limits to keep
- Never promise something in the share title that the page lacks, such as an expired discount. Whoever opens the link sees the gap at once.
- Platforms keep the card for a while after the first share, so a title change may not show immediately.
- Each platform decides how many characters of the title to show, and the tool neither trims the title nor measures how it displays in each app.
- We make no promise about the share title affecting search rankings. It is about the card.
Common questions
Does the builder write the search title too?
No, it writes share tags only. Try the page's search title in the snippet preview tool.
If og:title is empty, will a platform use the page title?
That depends on each platform. The tool warns you, because og:title is a required property in the protocol.
Is the title written into a Twitter tag as well?
Yes, into twitter:title, unless you choose None for the Twitter card.