How can I find out how many visits the website link in my email signature brings in?

A link that works in every message without a thought

Your signature goes out with every customer reply, every quote and every note to a supplier. A team of three can send hundreds of emails a month, each with the website link at the bottom. That is a real channel, but a silent one: nobody counts its clicks because it is not a campaign with a start and an end.

The catch is that signature visits often arrive with no clear source, because email apps frequently open links without telling the site where the visitor came from. A tagged link fixes that by carrying the source inside it.

The ready link

In the UTM campaign link builder we entered the home page https://example.com/ and the values email_signature, email and signature:

https://example.com/?utm_source=email_signature&utm_medium=email&utm_campaign=signature

It is 87 characters. Note that our signature builder shows the website address itself as the visible text, with https:// removed from the front, so if you put the tagged link there, recipients will see it with its tags. If you would rather they did not, many email apps' signature editors let you link short text such as Visit our shop to an address, and you can put the tagged link behind the text there.

Why it differs from the newsletter link

Newsletter and signature are both email, so they share the medium email. But they are different in kind: the newsletter goes to a list on a set day with a set offer, while the signature goes out daily in individual messages. Give them the same source and the newsletter looks busier than it is on days you did not send one, because signature visits get counted to it. So:

• Newsletter: source newsletter, with the campaign named after the offer, such as eid_2026.
• Signature: source email_signature, with a fixed campaign, signature, that never changes.
• To compare teams or roles, add a content value per role, such as sales or support, rather than a person's name.

Steps

1. Build the link in the builder with the values above, with lowercase on so nobody ends up with Email_Signature.
2. If each team gets its own link, change the content value and copy one link per team.
3. Design the signature in the Email signature builder and put the tagged link in the website field.
4. Send yourself a test and click the link in your email app on phone and computer, checking the page opens with the tags.

What you will and will not learn

You will learn how many visits and orders came from the signature, and you can compare teams if you set content values. You will not learn which recipient clicked, and you should not try: never put their name or email in the link. Remember that anyone who forwards your email carries the link along, so their visits also count to the signature. Check your reports after two weeks to see where the value email_signature appears in your tool.