What should I put as source and medium for the link in my Instagram bio so I can see how many orders it brings?
Use instagram as the source, social as the medium and a fixed campaign name such as bio, and never use that combination on any other link. The bio then gets its own row in your campaign reports, apart from ads, stories and posts. There is no official naming list; what matters is spelling the values the same way every time.
Why the bio link needs its own name
A campaign starts and ends: an Eid offer might run for two weeks and stop. The bio link stays on your profile for months and brings visitors every day, from people who opened your profile after seeing a post or hearing about you. Give it the same values as the Eid campaign and its visits blend into the offer, so once the offer ends you cannot say what the bio brings on its own.
Leave it untagged and its visits may land under a generic social source or in direct traffic, depending on the app and your analytics tool. A tag puts the source name inside the link itself, so you are not relying on what the app passes along.
Suggested values and the finished link
- Source: instagram. It is the only field the tool requires.
- Medium: social, so the bio sits with the rest of your unpaid social visits.
- Campaign: bio, a fixed value that does not change with your offers.
- Content: optional. Use it when you point the bio at a different page, such as eid_collection, so the bio total still sits in one row.
Enter your home page and those three values in the UTM campaign link builder and you get this link, with the parameter table marking each one as Added:
https://example.com/?utm_source=instagram&utm_medium=social&utm_campaign=bio
It is 76 characters long, which fits the website field on a profile. If you want something shorter, that is a job for a link shortener: the builder writes the link text and does not shorten it.
Building it
- Paste the full address of the page visitors should land on, including https://.
- Type instagram as the source, social as the medium and bio as the campaign name.
- Turn on lowercase values if you sometimes type Instagram with a capital, so the numbers do not split into two rows.
- Copy the final URL into the website field of your profile, then tap it once on your phone to check the page opens.
Mistakes that spoil your bio numbers
- Using campaign=bio on a paid ad link, so ad visits get credited to the bio.
- Renaming the campaign every month, which scatters the bio's numbers across names nothing ties together.
- Typing Instagram once and instagram the next time; most analytics tools treat them as two values.
- Putting a WhatsApp link in the bio and expecting it in your site reports: a wa.me link opens the chat and never touches your site, so your analytics never reads a tag on it.
If your bio sends customers straight to WhatsApp, build the chat link with a ready message in the WhatsApp link generator and have the message mention Instagram. Orders from your site you can then review under the bio campaign in your own reports; check where your analytics tool lists campaign values.
Common questions
Do I need a new link every time my offer changes?
No. Keep source, medium and campaign as they are and change only the target page or the content value, so the bio total stays comparable month to month.
Does the tag change the page that opens?
No, the same page opens. The parameters are only read by your analytics tool.