How do I separate visits from the website button on my Google Business Profile from ordinary search result visits?

Why the profile blends with search

When someone searches for an oud shop in Riyadh, sees your profile on the map and taps the website button, they come from Google. When someone searches for a product and clicks your ordinary page result, they also come from Google. Without a tag you may find both in one row of your reports, and never know what the profile itself brings, even though it deserves attention: photos, reviews and opening hours all affect who taps.

Why source google and medium organic?

These values keep profile visits close to unpaid search visits in your reports, since they really do come from Google and you did not pay for them. The campaign gbp_listing is what separates them: every visit with that campaign came from the profile's website button. This is not official naming, and some shop owners prefer a different medium such as local. What matters is choosing a value, sticking to it, and checking how your analytics tool groups medium values.

The link

In the UTM campaign link builder we entered the home page and the three values:

https://example.com/?utm_source=google&utm_medium=organic&utm_campaign=gbp_listing

82 characters. If you have several branches, each with a profile, add a content value per branch, such as marina and deira, so you can compare branches while the campaign stays one.

Steps

1. Build the link in the builder, choosing the page that suits someone tapping from the map, such as the home page or the branch page.
2. Open your profile management, edit the website field and paste the tagged link.
3. Save, then open your profile as the public sees it in search and maps, and tap the website button yourself.
4. Check that the page opened and the tags show in the address bar.
5. Look at how the profile displays your address. If you do not like how it looks, the trade-off between the tag and the display is yours to make.

What to read afterwards

After a few weeks, open your campaign report and look for gbp_listing: you will see how many visits and orders came from the profile, and can compare them with ordinary search visits. Your analytics tool decides how these numbers are laid out, so check your own reports rather than assuming a particular view. And if you want your ordinary search visits to improve too, look at how your page might appear in results with the Search snippet preview, bearing in mind it is an illustration and promises no ranking.