Should I put emoji like โ or ๐ in my page's search description?
You can, and the tool counts them and includes them in the approximate width, but search engines decide whether to show emoji at all, and may drop them or rewrite the whole description. So write the description to make complete sense if the emoji vanished, use one or two at most where they add meaning, and never put key information into an emoji.
How the tool counts emoji
In the Search snippet preview we started a description with ยซโ ุดุญู ู ุฌุงููยป (free shipping), and the count showed 11 characters, while ยซุดุญู ู ุฌุงููยป on its own is 9. So โ counted as one character and the space after it as another. In English, ๐ Free delivery comes to 15.
Not every emoji is one character, though. The tool counts code points, and some emoji are built from more than one. The Saudi flag ๐ธ๐ฆ counts as 2, and so does a thumbs-up with a skin tone, ๐๐ฝ. In a short description that changes little, but it explains why the count can climb more than you expected.
Width is measured in your browser, and emoji are drawn by your device's emoji font, so their width varies between devices more than ordinary letters do. Treat the width figure for a description with emoji as very approximate.
Why you should not rely on them
- Search engines do not display everything you write. They may show the emoji in one result, drop it in another and replace the description entirely in a third.
- The preview shows the emoji as typed because it cannot know what the engine will do. Seeing it in the preview is no promise it will appear in results.
- If you write ๐ across Dubai and the emoji is dropped, across Dubai is left meaning nothing. Write Delivery across Dubai, and any emoji you add is decoration only.
A sensible way to use them
- Write the description in full without emoji and make sure it is clear and useful on its own.
- If an emoji would help the eye, add one or two, at the start of an idea rather than mid-word.
- Check the count and width in the tool after adding them; emoji take up space.
- Remove any emoji that just repeats the word beside it, such as โ before guaranteed and โ๏ธ after it.
- Avoid emoji in the page title unless there is a clear reason; the title has less room and gets skimmed.
Do emoji help ranking or clicks?
The tool promises neither, and nothing in it affects how your page ranks. Emoji may catch the eye in some cases and look overdone in others, and your audience is the judge. If you want to know their effect on your shop, try two descriptions on two similar pages and watch your reports for long enough. For a closer look at how emoji and vowel-marked letters are counted, the Word and character counter separates characters as read from code points.
Common questions
Does the tool block emoji?
No. It accepts them in the title and description and writes them into the tags unchanged.
Do emoji show in the desktop and mobile previews?
Yes, in your device's emoji style. How they look in real search results may differ, or they may not appear at all.