Average order value calculator
Average order value shows how much a customer spends per purchase and helps you judge bundles and free shipping thresholds.
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Processing and privacy: The result is calculated inside your browser and your data is not sent to any server.
How to use it
- Enter total revenue, number of orders and items sold (optional).
- The result appears straight away and updates as you edit.
- Copy the result, or copy a link that keeps the same values to share it.
How it is calculated
AOV = revenue ÷ orders. Items per order = items ÷ orders. Average item price = revenue ÷ items.
Example
Inputs: Total revenue = 45,000, Number of orders = 300, Items sold (optional) = 750. Result: Average order value: 150.00; Items per order: 2.5; Average item price: 60.00.
Limits and caveats
- Use revenue after discounts and returns for the same period, and decide upfront whether shipping and tax are included.
Questions about this tool
Should revenue include shipping and tax?
Most stores exclude both to measure product value, but the key is to use the same method every time.
How is AOV different from average item price?
AOV is the whole basket; item price is one unit. An order can hold several items.
How does it help set a free shipping threshold?
Many stores set it a little above the AOV to nudge customers to add one more item.