Markup calculator
Enter the product cost and the markup you want to see the selling price and profit per unit. Useful for shops and suppliers that price from cost.
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Processing and privacy: The result is calculated inside your browser and your data is not sent to any server.
How to use it
- Enter unit cost and markup.
- The result appears straight away and updates as you edit.
- Copy the result, or copy a link that keeps the same values to share it.
How it is calculated
Selling price = cost × (1 + markup ÷ 100). Profit = price - cost. Margin = profit ÷ price × 100.
Example
Inputs: Unit cost = 60, Markup = 50 %. Result: Selling price: 90.00; Profit per unit: 30.00; Margin on selling price: 33.33%.
Limits and caveats
- Include everything you pay per unit (purchase, shipping, packing) in the cost, or the profit will be overstated.
- VAT and payment fees are not included.
Questions about this tool
What is the difference between markup and margin?
Markup is measured on cost, margin on the selling price. A 50% markup therefore gives a margin of only 33.33%.
What markup doubles the cost?
A 100% markup makes the selling price twice the cost, which is a 50% margin.
Does the price include VAT?
No, the result is a pre-tax price. Add VAT on top once the price is set, if your business is registered for it.