Conversion rate calculator
Conversion rate is the share of visitors who took the action you want, such as buying or signing up. It is a core number for online stores.
Loading the tool…
Processing and privacy: The result is calculated inside your browser and your data is not sent to any server.
How to use it
- Enter visitors or sessions and conversions.
- The result appears straight away and updates as you edit.
- Copy the result, or copy a link that keeps the same values to share it.
How it is calculated
Conversion rate = conversions ÷ visitors × 100. Visitors per conversion = visitors ÷ conversions.
Example
Inputs: Visitors or sessions = 5,000, Conversions = 125. Result: Conversion rate: 2.5%; Visitors per conversion: 40.
Limits and caveats
- The result depends on what you count, unique visitors or sessions, so compare like with like.
- There is no single right rate for every business; compare with your own history.
Questions about this tool
Should I use visitors or sessions?
Either works if you stay consistent. Analytics tools such as GA4 show both, so pick one and keep it.
What counts as a conversion?
Any action you set as the goal: an order, a sign-up, a quote request, or a tap on a WhatsApp button.
How can I raise my conversion rate?
Simplify checkout, show price and shipping early, speed up pages, and measure after each change.