New price after cost increase calculator
Higher supplier or freight costs shrink your profit if the price stays put. Compare two ways to adjust it here.
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Processing and privacy: The result is calculated inside your browser and your data is not sent to any server.
How to use it
- Enter current price, current cost and cost increase.
- The result appears straight away and updates as you edit.
- Copy the result, or copy a link that keeps the same values to share it.
How it is calculated
New cost = cost × (1 + increase ÷ 100). Same-margin price = new cost ÷ (1 - current margin). Same-profit price = current price + (new cost - cost).
Example
Inputs: Current price = 100, Current cost = 60, Cost increase = 10 %. Result: Price to keep the same margin: 110.00; Price rise needed (same margin): 10%; Price to keep the same profit amount: 106.00.
Limits and caveats
- Does not predict how the new price affects unit sales. Use the price increase sales volume calculator for that.
- VAT is not included.
Questions about this tool
Which option should I pick?
Keeping the margin protects your full profit rate; keeping the profit amount means a smaller rise that customers accept more easily.
Why does the same-margin price rise by the same rate as cost?
A fixed margin means price is cost times a fixed multiplier, so a 10% cost rise gives a 10% price rise.
Does it work when only shipping went up?
Yes. Work out the percentage rise in your total unit cost including shipping, and enter that.