CPC calculator (cost per click)
Choose what to find: the price per click, the budget or the number of clicks, then enter the other two from your ads dashboard.
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Processing and privacy: The result is calculated inside your browser and your data is not sent to any server.
How to use it
- Enter solve for, total cost, clicks and cpc (price per click).
- The result appears straight away and updates as you edit.
- Copy the result, or copy a link that keeps the same values to share it.
How it is calculated
CPC = cost ÷ clicks. Rearranged: cost = CPC × clicks, and clicks = cost ÷ CPC.
Example
Inputs: Solve for = CPC (price per click), Total cost = 450, Clicks = 300, CPC (price per click) = 1.5. Result: Cost per click: 1.50.
Limits and caveats
- Real click prices move with the auction every day, so the result is an average for the period you entered.
- Expected clicks assume the price per click stays the same.
Questions about this tool
What pushes the cost per click up?
More advertisers bidding on the same audience or keyword, an ad that matches its landing page poorly, and busy seasons when ad spend rises.
Is every click a site visit?
Not always. Some clicks never finish loading the page, so analytics usually shows fewer visits than the ad platform shows clicks.
How do I get CPC from CPM and CTR?
CPC = CPM ÷ (CTR × 10) with CTR as a percentage. For example, a CPM of 10 and a CTR of 2% give CPC = 10 ÷ 20 = 0.5.