CTR calculator (click-through rate)
CTR measures the share of people who clicked an ad or search result after seeing it. Pick what to find and enter the other two values.
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Processing and privacy: The result is calculated inside your browser and your data is not sent to any server.
How to use it
- Enter solve for, clicks, impressions and ctr.
- The result appears straight away and updates as you edit.
- Copy the result, or copy a link that keeps the same values to share it.
How it is calculated
CTR = (clicks ÷ impressions) × 100. Rearranged: clicks = CTR × impressions ÷ 100, and impressions = clicks × 100 ÷ CTR.
Example
Inputs: Solve for = CTR, Clicks = 250, Impressions = 10,000, CTR = 2.5 %. Result: Click-through rate: 2.5%.
Limits and caveats
- Some platforms count a click anywhere on the ad, others only link clicks, so check which count you entered.
- CTR says nothing about visit quality or sales.
Questions about this tool
What is a good CTR?
There is no single number. It varies by platform, ad format and industry, so compare with your own past results on the same platform.
Does CTR measure sales?
No. It only measures the share of viewers who clicked. Sales are measured by conversion rate and acquisition cost.
Does it work for Google search results?
Yes. Search Console reports clicks and impressions per page and computes CTR the same way.