Website, data and developer utilities: guides

116 guides in this section. Pick the question closest to yours, or browse by tool. Page 3 of 5

• My analytics reports show (not set) as the campaign for some of my visits. What is missing from my link?A link with only utm_source works, but leaves medium and campaign empty, so reports show (not set). How the tool warns you before you publish, and how to fix it.
• The link a marketing partner gave me already has a utm_source. Should I replace their values with mine or keep them?When to choose Replace existing and when Keep existing if a link already carries a partner's UTM tags, with a worked example showing what happens to each parameter.
• Should I write the campaign name with spaces like Ramadan Sale 2026, with underscores, or with hyphens? How does each look in the link?How Ramadan Sale 2026 looks in the link in each style, why mixing styles splits one campaign into several rows, and how the tool applies one style for you.
• What is the utm_id field in a campaign link builder, and when do I need to fill it in?utm_id is an optional campaign identifier, useful when your analytics matches campaigns by ID, for example to import costs. If you do not do that, leave it empty.
• Is it OK to put a customer's name or email address in a UTM link so I know who opened my message?No. UTM values are visible to anyone who sees the link and are stored by your analytics tool, and encoding hides nothing. What to use to see which group clicked.
• My campaign link became very long because of the Arabic campaign name, and I am sending it by SMS. How do I make it shorter?Each Arabic letter in a UTM value becomes six characters in the link. Worked example: 159 characters with an Arabic name, 79 with a short Latin one.
• My Google Ads account has auto-tagging on. Do I still need to add UTM parameters by hand?Auto-tagging adds its own click identifier and is often enough for Google's own analytics. When manual UTM tags still help, and how to add them safely.
• I pasted my store address www.mystore.com into the UTM builder and it was rejected. What is wrong?The base URL must start with https:// or http://, and the tool does not guess the protocol for you. What each error means, and how to copy the right address.
• I am handing out printed flyers at an exhibition. How should I name the source and medium in the QR link so I can see the exhibition visits on their own?Make the event the source and the printed item the medium, tell each printed piece apart with content, then turn the link into a QR code. A worked Riyadh expo example.
• How can I find out how many visits the website link in my email signature brings in?A link tagged with source email_signature, medium email and a fixed campaign goes in every message you send and stays separate from newsletter visits.
• For influencer collaborations, should I give each influencer their own UTM link or a discount code? Which gives me a clearer picture?A tagged link measures visits and the orders that follow a click; a code catches buyers who never clicked. How to use both per influencer and compare the two counts.
• How do I separate visits from the website button on my Google Business Profile from ordinary search result visits?Put a tagged link in your profile's website field, such as source google, medium organic, campaign gbp_listing, so profile visits get a campaign of their own.
• My Arabic page title has about the same number of characters as the English one. Why is its width different in the preview?Search results cut text by its width on screen, not its character count, and Arabic and Latin letters differ in width. How to read the width check for an Arabic title.
• My Salla or Zid store has fields for the product's search engine title and description. What should I write there, and how can I preview it before saving?Write a title that names the product clearly and a description that answers why this page, preview both with the real URL, then paste the text, not the tags.
• Should my store name go at the start of the page title or at the end after a separator?On product pages, the product goes first and the store name last, so if the title is cut, the name drops, not the product. The home page is the exception.
• Why does the tool warn me when my description is identical to the page title? Isn't repeating the product name simpler?A repeated description wastes the second line of your result and tells the searcher nothing new. When the warning fires, what it misses, and what to write instead.
• Should I put emoji like ✅ or 🚚 in my page's search description?You can, but search engines decide whether to show them, so the text must read well without them. How the tool counts emoji, and why a flag counts as two.
• I pasted a URL with ?utm_source and #reviews. Why does that part not appear in the preview's link line?The preview's link line shows only host and path, leaves out what follows ? and #, and says so. Why tracking tags do not belong on the URL you want indexed.
• My product page URL is in Arabic. How will it look in the link line under the title in search results?The preview decodes each path segment, so an Arabic URL shows as readable words separated by ›, while an Arabic domain shows in its xn-- form. Worked examples of both.
• My description fits in the desktop preview but gets cut in the mobile one. Why, and which should I go by?The tool compares one width with two observed guides, about 920 px on desktop and 680 px on mobile, not published limits. How to make your first sentence stand alone.
• Should the SEO title be identical to the product heading shown on the page?Not word for word: the on-page heading serves someone already there, the title must win the click in a list. But they should agree, or engines may rewrite the title.
• My product title mixes Arabic with an English brand name, like an Arabic word followed by Dior Sauvage, and the order looks scrambled. How do I fix it?A title's direction follows its first letter: Arabic reads right to left, Latin left to right. Try both orders in the preview and keep the one that reads naturally.
• What happens if I leave the meta description empty?Your page can still appear, but the engine picks text from the page to show under the title, maybe a menu or shipping notice. What the tool does when it is empty.
• I changed my page title days ago but search results still show the old one. Did I do something wrong?A result only changes after the engine revisits your page, which can take days or longer. How to confirm the new title is live, and how to ask for a recrawl.